I was in high school from 1986 to 1990, and my memory tells me that sizes 5, 7 and 9 covered a large-ish chunk of high-school-girl population in those days. I suspect I’ll get skewered in the comments for this, but I honestly don’t remember 5-7-9 stores being that exclusive. We said that girls who shopped 5-7-9 did so proudly, and snubbed their noses at the curvy girls who had to shop elsewhere. For that reason, the original version of this article characterized 5-7-9 as a societal evil for its contribution to body shaming and low self-esteem. In today’s world, it seems ridiculous that a store would focus only on the smallest of sizes. Junior sizes 5, 7 and 9 in the ’80s probably equate to sizes 0, 3 and 5 today. It’s important to note here that sizing has evolved over the years, kinda dramatically.
With a selection of cheap, trendy clothes, the store was a magnet for teenage girls. I was in high school at the time, and I remember seeing a 5-7-9 store in every mall around. In those days, the store chain was wildly popular. Back in the ’80s, the shop, which catered to teenage girls, focused its collection on three sizes - you guessed it, sizes 5, 7 and 9. There’s nothing mysterious how retailer 5-7-9 got its name. We’ve rewritten it to be more accurate and less one-sided. Editor’s note: We originally published this story about the 5-7-9 clothing stores in 2014.
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